Samsung introduces SMART TV Stare Battle

Stare as long as you can at a Samsung SMART TV and take up the challenge against internet sensation and lip-syncher Keenan Cahill.

02 AUGUST 2011, DELFT, NETHERLANDS
Summary
Samsung today introduced the SMART TV Stare Battle. In this interactive game, players are challenged to stare at the new SMART TV for as long as possible without blinking. During the game, players take on internet sensation Keenan Cahill, who has recorded a new lip-synch video without blinking once, especially for the Stare Battle. Every week the player with the longest stare time will be rewarded with a SMART TV prize package.

Today Samsung is introducing the SMART TV Stare Battle. The new interactive game challenges players to stare at the new SMART TV for as long as possible without blinking. During the game, players will take on internet sensation Keenan Cahill, who has recorded a new lip-synch video to De La Soul’s number ‘Me, Myself and I’ without blinking once, especially for the Stare Battle. He will be doing his best to distract players during the game. Every week the player with the longest stare time will be rewarded with a SMART TV prize package. The campaign will introduce users to the entire range of SMART TV features, which includes Smart Hub, Video on Demand and social media. 

Stare Battle
The new interactive game is played using a specially designed YouTube channel (“branded” channel). An innovative eye-tracking device will register eyelid movements on the webcam. Keenan Cahill provides tips on the channel about how to improve your staring, such as putting cucumber slices on your eyes or practising with a fan. However, during the game Keenan will be the opponent. He will distract users while they are staring by using tactics such as calling them on Skype, showing YouTube videos, or showcasing other SMART TV features. The entire game is designed to make things as difficult as possible, forcing players to blink. Every week the player with the longest stare time will be rewarded with a Samsung prize package, which includes the Samsung Smart TV D8000.

Keenan Cahill
Keenan Cahill is best known for his lip-synching performances on YouTube to hits by 50 Cent, Katy Perry and David Guetta. The teenager's striking appearance and his entertaining videos have resulted in over two hundred million views. Samsung has discovered that the teenager has another talent: he hardly blinks at all in his lip-synch videos. Samsung has invited him to use this talent as a host for the SMART TV Stare Battle. Keenan has recorded a new lip-synch video to De La Soul's number 'Me, Myself and I', without blinking once, especially for Samsung. This is the first time that the YouTube sensation is active in the Benelux.

Samsung Smart TV
The Samsung Smart TV combines all consumers’ current and future television requirements. This stylish, intelligent TV offers way more than simple TV viewing. In addition to the ultimate in picture quality for 2D, 3D, HD and streaming content, the Samsung Smart TV brings TV viewing, Video on Demand, internet and entertainment to the heart of any living space. Take, for example, the Smart Hub, which provides access to all your online entertainment. With a web browser, search engine, video channel and various social media, you have everything within easy reach. Enjoy a totally new online experience and even more accessible internet thanks to the unique Samsung Apps. The Samsung Smart TV boasts a stunning One Design: Samsung has reduced the bezels of its smart TVs by up to 80%. These ultrathin bezels deliver a bigger picture and an unhampered visual experience in which the frame of the TV almost merges with the screen to give you an expansive visual experience. The 3D picture quality of the Samsung Smart TV is incredible. From its stylish design to 3D picture and from TV internet to wireless communication with other Samsung devices, the Samsung Smart TV is your window to the future of TV.

Quotes
"After the introduction of the unique Smart TV, Samsung is now launching the SMART TV Stare Battle! We are delighted to announce our collaboration with internet sensation Keenan Cahill. This unique campaign demanded an equally unique endorser. And who can better explain and demonstrate the features of Samsung SMART TV than the now world famous teenager." Tristan Overbroek, Marketing Manager CE Samsung België & Hans de Jong, Product Manager TV Nederland
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About Samsung Smart TV

SAMSUNG ELECTRONICS (NL)

Samsung Electronics is wereldwijd marktleider op vele gebieden, variërend van monitoren en TV's tot mobiele telefoons en geheugenchips. Als een van de snelst groeiende merken ter wereld, behaalde Samsung in 2010 een totale omzet van US$ 135,8 miljard. Bij het bedrijf werken circa 190.500 mensen op 206 vestigingen in 68 landen in negen onafhankelijk opererende business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI en LCD. Samsung Electronics Benelux is met een omzet van meer dan € 1 miljard een van de weinige '1 billion euro companies' in de Benelux. Voor meer informatie over Samsung Electronics Benelux kunt u bellen naar 0900-SAMSUNG (€ 0,10 p/m) of www.samsung.com bezoeken.

Volg het laatste nieuws van Samsung op https://twitter.com/samsung_be en bekijk de laatste video's op www.youtube.com/TheSamsungBenelux

SAMSUNG ELECTRONICS (EN)

Samsung Electronics is a worldwide market leader in many areas, ranging from monitors and TVs to mobile phones and memory chips. As one of the fastest growing global brands, Samsung achieved a total turnover of US $135.8 billion in 2010. The company employs a workforce of approximately 190,500 at 206 locations in 68 countries across nine independently operating business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD.  With a turnover of more than €1 billion, Samsung Electronics Benelux is one of the few '1 billion euro companies' in the Benelux. For more information about Samsung Electronics Benelux please call 0900-SAMSUNG (€ 0.10 p/m) or visit www.samsung.com.


Follow the latest news from Samsung on 

http://twitter.com/Samsung_NL and view the latest videos on 

www.youtube.com/TheSamsungBenelux

 

CREDITS

Muse Amsterdam

en Starcom Netherlands zijn verantwoordelijk voor de campagneontwikkeling betreffende: insights, concept, strategie, implementatie, design en productie van de Samsung SMART TV Stare Battle campagne.

Muse Amsterdam and Starcom Netherlands are responsible for the campaign development regarding: insights, concept, strategy, implementation, design and production of the Samsung SMART TV Stare Battle campaign.

Client: Samsung Electronics Benelux 
Product Manager: Hans de Jong  & Tristan Overbroek

Agency: Muse Amsterdam 
Creative director: Sander Ejlenberg
Associate Creative Director: Philia Beroud
Copywriter: John Vonk
Art Director: Jeena van der Heul

Designer: Elano Collaço, Magnus Lowing

Interaction Ontwerper: Anna Witteman
Client Services Director: Michael Littaur 

Senior Project Manager: Bert-Jan Strating
RTV Producer: Machiel van der Heijden
Regie: Chris Silos

Development: Media Monks

Media Agency: Starcom Netherlands
Chief Strategy & Innovation Officer: Richard van der Wilk 
Sr. Consultant Digital & Communications: Sabine Poort 
Consultant Media & Communications: Priscilla Trouerbach
Director Marketing & Communications: Raymond Mesterom 
Insights Director: Birgit Vine

Consultant Digital & Communications : Iris Joosten